First, we want to wish a Happy New Year to all our readers across the globe.
Big shout out to readers in France, US, UK and Nigeria.
Writing from a 350,000 euro home did seem far into the future. But what have the Americans done for us? They taught us how to dream. They also created a movie for us. Fiction? Yes, but we know production cost for such a thrilling story is expensive. Here at OOSYN, we love them for putting this movie together.
Empowering African beauty entrepreneurs [for Beyonce Account] is not cheap either. Nevertheless, Oosyn is up for the task and will remain a platform for bookings, communication, and everything BEAUTY. With the new year just starting we are putting up the retail price and description of foundation formula from eight of our beloved make-up brands. All listed brands have shade for black women. Also, the list is reviewed in alphabetical order, but if your favourite brand is not on the list please let us know and this will be included for you. For readers using a different currency, feel free to use the exchange rate calculator for more clarifications.
Personally, I love Guerlain Terracotta for its amazing light weight and full coverage formula. With no further due lets dive into Editor’s picks for the New Year.
- Bobby Brown skin longwear weightless foundation SPF 15 (€47) – The skin-true matte that does more. Undertone-correct for the most natural-looking coverage, this 16-hour life-proof formula is designed to look as good as it feels—delivering a multidimensional look.
- Clinique Even Better Makeup Broad SpectrumSPF 15 (€37.50) – A Creamy formula that hydrates and smooths, gives skin a natural finish. Broad spectrum SPF 15 helps protect against future discoloration. Stay-true pigments won’t change color on your skin. Sweat and humidity-resistant.
- Dior Backstage (€41) – A face & Body Foundation is the secret of Dior makeup artists to instantly create a flawless complexion worthy of a professional result.
- Fenty Beauty Pro Filt’r (€42) - A soft matte, long-wear foundation with buildable, medium to full coverage.
- Guerlain l’essentiel Natural 16h wear foundation SPF 20 (€59) – A long-wear liquid foundation with 97% naturally derived ingredients with buildable coverage and a natural glow finish.
- Lancôme Idole Ultra Wear (€46) – Experience a perfect complexion with Teint Idole Ultra Wear, Lancôme’s first long-lasting fluid foundation.
- Laura Mercier Flawless Fusion Ultra-Longwear Foundation (€41) – Laura’s longest wearing foundation of flawless full coverage and 15 hours of wear fused into one weightless formula.
- MAC Studio Fix SPF 15 (€35) – A modern lightweight, natural matte foundation with shine-controlling, medium-to-full buildable coverage and 24-hour wear.
We’ve worked to put this piece of reading together at a time NGO campaigns were on a high, especially, those depicting poor black Africans. Some of you already know the nature of these campaigns, if you have not already been stopped on the streets for them.
We black consumers do not imagine ourselves poor, do we? Because in that case rather than purchasing makeup and high budget items we should be thinking of building this last continent for the future. On the other hand, we do not want businesses and entrepreneurs in the continent to think they will be expecting overflowing immigration from us. Still, this gloomy communication of NGO representatives from WaterRoad and Oxfam do create some level of urgency for donors in the continent to work on African scenery and beauty development. It might be that African beauty entrepreneurs and businesses will find themselves executing craftsmanship, building factories for mass fashion production, or even building photography studios rather than spending the day acting vaccines and free drugs.
Blogger’s conclusion
Oosyn encourages African beauty entrepreneurs and businesses to continue growing profits keeping in mind that the ultimate goal is leaving low income status for middle class membership.
