March 2024 launches vigorous. Last month we were able to witness creativity on stage during Paris Fashion Week, Madrid Fashion Week, and Naomi Campbell is where she is meant to be. Where? Yes, on the cover of a magazine! With this said, our job this month is to continue discussing merchant growth and beauty updates.
Jane Iredale’s avocado and hibiscus treatment will get you captivated. Jane Iredale runs a masseur parlour at the heart of Cape Town. With just sixty minutes of your cherished time she will transform your old circulation into a new and invigorating blood circulatory system. How? Her avocado and hibiscus peeling achieves healthy and radiant skin by gently exfoliating, detoxifying, and hydrating the skin, while also improving blood circulation. Her second mixture of mud and Himalayan salt is applied to the skin and rubbed in circular motions to remove dead skin cells and impurities. Irelade’s masseur parlour delivers the services that only the best Dermatologist and Skincare Consultants will recommend.
✓ Exfoliate the skin
✓ Detoxify the skin
✓ Improve blood circulation
A clear business value proposition is arguably the most important element of an overall marketing messaging. Today, we are exploring e-commerce functionalities that businesses will enable to buyers experience. A question I received from Jane is ‘what is better the chatbot, create account icon or a newsletter subscription’. My answer to Jane is what would you prefer, that a client interacts once with your brand or would you rather have the client engage with your brand in multiple occasion?
Tech developers provide a hybrid messaging/communication path. A brief descriptions of these functionalities/paths are listed below:
Chatbot –
As we call it, ‘a one-time path to a purchase’. An AI powered bot puts a layer of automation when it comes to self-service. Customers will use the chatbot functionality to know your location or ask for a link to your new line of treatments. In case you didn’t noticed the chatbot provides zero interaction with another human. And up to a certain point. Vectorstock.com/contact offers a chatbot to respond to support and sales enquiries.
Think of your Subject Matter Expert as the person to work alongside your business chatbot. If your chatbot works to provide online resources and facilitate FAQ you may not need a human intervention. However, if your business has more than two hundred references to sell, you may want your chatbot to work alongside your SME to provide response to clients immediately or within a maximum of two working days.
Create Account –
This path provides intimacy with clients and other users of your website. Amazon.com offers possibilities for engagement through creating an account with them. You will find it as a yellow sign-in button at the top of Amazon’s page. Oosyn.com also does this. Create account with us, free of charge.
Browse to the top of oosyn.com page. Click on the person icon. A pop up will show. The last button says create account. Once you finalise the required fields and agree to our ‘Terms of use’ and Privacy policy you are all set. You will be welcome to your account. Users are able to log in multiple times to oosyn.com and during their next session.
Newsletter Subscription –
Through newsletter subscriptions a website visitor is basically telling the brand ‘I want to know more about’. A proactive engagement without passion. Still, it is a very valid option to becoming top of mind for specific products or services. Newsletter subscription provides this benefit of telling customers about your business, your products, your events…, without the backlash of becoming overpowering.
Youtube.com shows a white button next to artist names. This button allows the viewer to subscribe, receive alerts on new lyrics or videos from a musical artist and to stay connected with artists.
Now that you know this, which will you find is the best way to engage with a brand? Yes, create account with them! Fill in a short form, expect to explore products or services from the brand, buy your favourite products or services, and get detailed information on past/new orders with just few click.
OOSYN.com is as simple as that!
