Like Kodak we may become extinct if we do not adapt our technology. It is not the paper printing that will cause our extinction. A paper print advertising without a QR code, to connect us to the advertisers website, will be one of the causes of extinction. Thus, we must adapt. Many indicators suggest the […]
“It is not catsup, It is Heinz the only ketchup,” she presents to the brand owner. As a team we sat to understand why this advertising copy is so unique. Once validated it will show on TV, Billboards, digital media etc. Many will say these words draw our attention to the brand; others will say […]
March 2024 launches vigorous. Last month we were able to witness creativity on stage during Paris Fashion Week, Madrid Fashion Week, and Naomi Campbell is where she is meant to be. Where? Yes, on the cover of a magazine! With this said, our job this month is to continue discussing merchant growth and beauty updates. […]
Fast-forward to 2024 and we will ask, what are the next steps on Tech? What is next on the agenda for African beauty companies? For Chief Environment Officer Becca Roose wedding, bohemian glamour was the vibe. Becca weds venture capitalist Rafael Keys in an Etro’s first-ever wedding dress. The dress is a tiered off-the-shoulder gown, […]
In the context of modelling my reaction to the word ‘hair’ or ‘wig’ is usually ‘I am in’, I became acquainted to wearing what the creative team had in mind. Nevertheless, how are you selling hair to Africans but not investing in branded storefronts concepts for Africa? Don’t you think this mass launch requires a […]
It’s a month of gifts and shopping. At oosyn.com we will be working on our advertising quality score for all our content, social media, and ads campaign to ensure we bring to you the best of beauty in 2024. Find below useful links to our subscription link and news feed. Are you a service provider? […]
Our country has made us believed articles of the Nation’s Constitution are subject to voting. This will explain why we sit to listen to Diaz, Montero and the Garcia’s, in an aim to discover new norms. Who do these names belong to? We are women in Parliament. This piece of reading remains a beauty post […]
The other day a client started a call with “you can’t believe the power of a credit card,” she chuckles happily on the other end of the call. Are we still working on {BlackFriday:}?, I asked. Beth and I are working on getting calls to her tattoo business. When I received the account, it took […]
Much has been said about Twitter becoming X. Even more has been said about X competing with Meta. However, little has been done on changing the brand name on Twitter’s building. Why is that? While we haven’t found any answer to this question yet, we can notice the beauty space is similar to Elon Musk. […]