Much has been said about Twitter becoming X. Even more has been said about X competing with Meta. However, little has been done on changing the brand name on Twitter’s building. Why is that? While we haven’t found any answer to this question yet, we can notice the beauty space is similar to Elon Musk. Most managers can’t tell if a brand has come to stay. And if it will become a buzz.
The same thing happens with beauty ingredients. Consumers can hardly tell which ingredients are the pillars of most makeup formulations. And which ones will be reformulated with time. One ingredient that caught our attention is “Electrolyte”. Therefore, we asked ourselves, “Electrolyte”, has it come to stay as a beauty ingredient?
Electrolytes in makeup products are lab created minerals that mimic the essential minerals the body produces. They carry an electric charge to help during work-out sessions and low energy times.
The different types of electrolytes used in beauty products, such as magnesium and potassium, are formulated for skin hydration, skin balancing, and for protecting the skin from external pollution. Altogether, electrolytes will keep your skin looking healthy and hydrated during makeup sessions and through workout routines. Other electrolytes you might find in products include calcium PCA, magnesium PCA, or potassium PCA.
Immediately I grab my makeup bag to see which of my products contain electrolyte. Looking through my Guerlain Scalp & Hair Youth Oil-In Serum I can’t find any ingredient with the PCA ending. However, I noticed 97% of the content is water which does provide skin hydration. Also, similar to the PEGs, I noticed some ingredient names are changed or re-written on makeup products. But, when I couldn’t find electrolytes as part of my Guerlain Hair Serum we did indeed find electrolytes as part of Setting Sprays and Micellar Water formulas. Here is how you can tell if your favourite Lip Gloss, Serum, and Setting Spray contain electrolytes.
The list of ingredients for a Setting Spray reads as follows: Water\Aqua\Eau, Glycerin, Butylene Glycol, Cucumis Sativus (Cucumber) Fruit Extract, Chamomilla Recutita (Matricaria) Extract, Camellia Sinensis Leaf Extract, Tocopheryl Acetate, Caffeine, Panthenol, Arginine, Peg-40 Hydrogenated, Castor Oil, Ppg-26-Buteth-26, Fragrance (Parfum), Disodium Edta, Phenoxyethanol ILN33369 and MANGANESE PCA, MAGNESIUM PCA, SODIUM PCA, ZINC PCA.
Expert opinion say PCA denote Pyrrolidone Carboxylic Acid and though it might not sound like it, it is a THING that can be found naturally in our skin. On PCA categories ingredients are described as skin-identical, moisturiser or humectant. So, taking us back to our initial question, has electrolyte(s) come to stay as a beauty ingredient? The answer is a big YES since we can find them on new products.
Think about it! Setting Sprays and Micellar Water has been brought to us by Delé and other black players in the beauty space. Garnier Micellar water is a substitute for face cleansers and cream makeup removers. In the science of makeup removal scientists have played with creams, oils and other textures just to land us on micellar water. This suggests that makeup formulation and makeup products are subject to variations and upgrades. Consumers have welcomed electrolytes infused products. They have identified the benefits of keeping the skin hydrated and moisturised.
Hence, to Elon Musk and regarding the X brand, has X come to stay? Is it an upgrade of Twitter?
Let buyers know your answer by rebranding your office sign. And, if you want to know how to properly place an office sign or how to verify your business location, please look up Bloomingdale’s for a perfect guide.
Let us know which of your hair serum contains electrolytes by using the Contact Us button on the oosyn.com website.
