Raise The Cup | Beauty and Advertising
The other day a client started a call with “you can’t believe the power of a credit card,” she chuckles happily on the other end of the call. Are we still working on {BlackFriday:}?, I asked. Beth and I are working on getting calls to her tattoo business. When I received the account, it took […]
Can’t we make this official?
Much has been said about Twitter becoming X. Even more has been said about X competing with Meta. However, little has been done on changing the brand name on Twitter’s building. Why is that? While we haven’t found any answer to this question yet, we can notice the beauty space is similar to Elon Musk. […]
Listen To Your Skin. A Discourse On Laser Hair Removal
I rang the bell. Few minutes later a staff presses a button under her desk and the front door is open. I am standing at the storefront of Witika, a laser removal parlour close to Bernabéu. It’s a small business with a Número de Identificación Fiscal (NIF), a Business Name as called in several African […]
Eyebrow shape, finding the perfect brow shape
Eyebrows are the accessories of any makeup look. You don’t believe it? Check out the different eyebrow technics we’ve seen in the past. Just like few pieces of jewelry the perfect eyebrow shape can totally enhance your face. The key is knowing which eyebrow shape will best complement your facial features—and, of course, being able […]
We are not Naomi Campbell?
Buying Inditex’s black model use to feel similar to being on hallucinogenic or stimulant. We have been seduced to feel this way. However, this year our seasonal Sales came and left with no relevant impact. The Spanish lady repeated “the effect of consumption was too much for me”, while going through hangers. Personally, I had […]
No shopping campaign lost, no shopping campaign found
One question we receive a lot from clients is, why do I need an online presence? No need to highlight the Oosyn team will not create a post to explain to readers why online presence is important for business growth, especially when running a beauty company. Rather we are going to review the two options […]
France Obituary
Disclaimer: this content is only suitable to women of colour. And for women in Africa. It is a letter, warning of the current situation women of colour are facing in the French company. It is suitable to acknowledge that as a black woman we are opened to aggression and harassment cases too. Follow the reading […]
The DAVID TLALE agenda.
Phern Calvert, we regret to discover your trip from South Africa to Spain carried a wrong agenda, different from the discovery of South African companies such as The David Tlale fashion house. With lots of resources and time put into developing the Machine Learning project, you avoided connecting Artificial Intelligence with South African builders such […]
If you are passionate about products
If you are passionate about products you sit on the board for them. Finding the right audience for a specific product or service usually takes time, reason why most businesses depend on data and customer feedback to understand growth. Amazon, an e-commerce retailer with very deep pockets and a ruthless focus on efficiency, is a […]