Cheng Tan, owner of Nature Beauty
In just few months Cheng and I have become friends. Cheng is a beautician specialised in eye-lash extensions and Acupuncture. A six months course in one of Europe’s training schools have set a career path for Cheng who is now managing her beauty business in one of Europe’s most touristic centres, Madrid. A visit to […]
Five steps towards ethical consumption of beauty products and services
Here at Oosyn our job is to explore beauty from different angles. From technology to humans, product development, product application, tools, and so on. Today we want to cover how beauty brands are adapting to post-pandemic consumers. And the steps taken by beauty companies to ensure happy consumption. While putting this piece together, colleagues and […]
How Not To Mess Up Your At-Home Blonde
If you find yourself thinking about your next beauty look and looking into magazines and bio’s for inspirations, then congratulations! You have survived the pandemic. What are the alternatives of getting your new hair colour popping and ready for that date or for the next day? This will depend on how far your DIY spirit […]
SPFs are the new face primers
Sun is bad for your skin! Yes I said it. Sun is just not good for black skin though some people will argue the contrary. Skin consultants say avoiding sunshine is the single best preventive way to prevention for premature ageing and the risk of developing skin cancer. But imagine living and working in what […]
Styling today the women of tomorrow
Looking closely into the current African fashion and styling landscape, I begin to ask myself what styling means for the modern African. Also, what will it supposedly become in the next five years? Will it continue to be a mixed of colour, copied styles from Instagram celebrities, and eclectic designs based on religious interferences or […]
Fitting In Penelope
The way she sits when she approached the fashion house shows she is fussy. It is as early as 9am and as told she can’t wait to see the dress once again. Her last fitting was three weeks ago. Three weeks since she last saw and tried on the dress. If everything goes on well, […]
Support for Frontline Workers, the key to success in today’s Beauty business.
It’s more than a year since the pandemic unexpectedly hit us. And since then, each day has become a new learning experience. The world has shifted to a constant state of change, and the same has applied to our way of approaching work. Organisations have been forced to adapt quickly in order to remain competitive, […]
The “it” in make-up artistry: Foundation Shifter
Transitioning from season to season with just one foundation bottle is not an easy task. During summer the skin gets darker, in winter some skin brighten up or may even get harsher depending on your location. Not to talk of fall and spring, the seasons when I feel my skin is barely adapting to the […]
Up-End Beauty | Beauty and Netflix
Big beauty brands are already the leading forces of the industry, producing mountain of content to reach consumers on platform like Instagram and YouTube. It is no news that African brands collectively spend millions on social platforms. Telco (Airtel) and Game (Bet King) are investing heavily in content marketing to achieve this. In case you […]