Up-End Beauty | Beauty and Netflix
Big beauty brands are already the leading forces of the industry, producing mountain of content to reach consumers on platform like Instagram and YouTube. It is no news that African brands collectively spend millions on social platforms. Telco (Airtel) and Game (Bet King) are investing heavily in content marketing to achieve this. In case you […]
How to increase brand engagement through Partners and Digital channels.
The Covid-19 reality has marked a new present and future, full of new challenges for companies in the African Beauty Ecosystem. One of the main pains has been accepting the face mask as a government enforcement, or even accepting it as a new beauty accessory as some would say. Other pain has been facing the […]