The other day a client started a call with “you can’t believe the power of a credit card,” she chuckles happily on the other end of the call. Are we still working on {BlackFriday:}?, I asked.
Beth and I are working on getting calls to her tattoo business. When I received the account, it took us time to conclude on the current goals we are looking to achieve now. Due to business technicalities she required authorisation from the trademark owner to promote her services. But when this wasn’t feasible to obtain we decided on a way forward. Beth wasn’t looking to advertise other locations than hers. She is also very specific about her business needs, her KPI, and her definition of success.
I got the account when the coupon strategy wasn’t working well either. Nevertheless, it was clear Beth needed to move the business forward. The goal is to get Beth new calls to the tattoo business, ones that would not match with her existing client base. Indeed, my calls to Beth are not part of her KPI.
When it was clear oosyn.com wasn’t the space for Beth services, due to hygiene requirements and Beth strict goals, I decided Google Ads is the space for her. Getting calls required moving towards the technical part of Google services. To complete this process, landline numbers are required. How do we make it work in Nigeria?
On oosyn.com the experience is unique, and completely different from Beth requirements. Oosyn.com allow service providers, similar to Beth, to provide relevant information such as location, descriptions, and price. The platform provides a payment gateway, powered by Paystack. A trusted payment gateway for services looking to notice growth from digital platforms is what Africa needed.
I am listening closely to Beth as she describes her business structure, size and team members. With no alternative services, getting ink and graphics running is her main concern. On past calls, we discussed hygiene certificates and other licenses needed to run a tattoo business.
“It shows a cloudy Friday, what duration are we discussing here?”
“We can run it through Cyber Monday too. And the week before the 24th”.
“From the 17th of November to the 28th,” I summarize her request.
“Yes,” she said.
“It sounds like a good show.”
“It is,” Beth adds before concluding the call.
We’ve already addressed the feasibilities of an approved landing page. This is meant to discard loading issues, bounces and other obstacles that could prevent users from reaching Beth. Clearly, I am looking to get a good picture and a new set of data on this new demand. The tools needed to measure success are available to me. The budget for BlackFriday is entirely Beth’s decision. However, I also tend to talk about budgets. I have recommended a budget for BlackFriday before launch.
Let’s get started with your new demand! Tell us what products or services will be out on 30% discount.
