Like Kodak we may become extinct if we do not adapt our technology. It is not the paper printing that will cause our extinction. A paper print advertising without a QR code, to connect us to the advertisers website, will be one of the causes of extinction. Thus, we must adapt. Many indicators suggest the […]
“It is not catsup, It is Heinz the only ketchup,” she presents to the brand owner. As a team we sat to understand why this advertising copy is so unique. Once validated it will show on TV, Billboards, digital media etc. Many will say these words draw our attention to the brand; others will say […]
March 2024 launches vigorous. Last month we were able to witness creativity on stage during Paris Fashion Week, Madrid Fashion Week, and Naomi Campbell is where she is meant to be. Where? Yes, on the cover of a magazine! With this said, our job this month is to continue discussing merchant growth and beauty updates. […]
Fast-forward to 2024 and we will ask, what are the next steps on Tech? What is next on the agenda for African beauty companies? For Chief Environment Officer Becca Roose wedding, bohemian glamour was the vibe. Becca weds venture capitalist Rafael Keys in an Etro’s first-ever wedding dress. The dress is a tiered off-the-shoulder gown, […]
The other day a client started a call with “you can’t believe the power of a credit card,” she chuckles happily on the other end of the call. Are we still working on {BlackFriday:}?, I asked. Beth and I are working on getting calls to her tattoo business. When I received the account, it took […]
Eyebrows are the accessories of any makeup look. You don’t believe it? Check out the different eyebrow technics we’ve seen in the past. Just like few pieces of jewelry the perfect eyebrow shape can totally enhance your face. The key is knowing which eyebrow shape will best complement your facial features—and, of course, being able […]
If you are passionate about products you sit on the board for them. Finding the right audience for a specific product or service usually takes time, reason why most businesses depend on data and customer feedback to understand growth. Amazon, an e-commerce retailer with very deep pockets and a ruthless focus on efficiency, is a […]
The Covid-19 reality has marked a new present and future, full of new challenges for companies in the African Beauty Ecosystem. One of the main pains has been accepting the face mask as a government enforcement, or even accepting it as a new beauty accessory as some would say. Other pain has been facing the […]